get to know us

founded in 2019, Fond of You is a fashion-forward brand born from one girl’s deep love for art, creativity, and self-expression. with a background in fashion and a vision for something of her own, she set out to create a brand that celebrates individuality and the power of dressing for yourself.

as a London-born brand, we get it. and the girls that get it… well, they just get it.

We believe clothing is more than just fabric — it’s confidence you can wear, and the first chapter of your story before you even speak.

our curated collections of on-trend women’s clothing and accessories are carefully put together to empower and inspire, helping you feel bold, beautiful, and unapologetically you.

because at the end of the day, we love a boss bitch — and we’re here to make sure you feel like one.

shop our latest collection now and step into the best version of yourself.